Growth in global infant population, increase in vegan population, increase in purchasing power, increase in baby health awareness and increase in online shopping penetration are driving the growth of the global herbal baby care products market.
PORTLAND, Ore., September 14, 2022 /PRNewswire/ — Allied Market Research released a report titled “Plant-based Baby Care Products Market by Product Type (Skin Care, Hair Care, Food & Beverage, Other), by Age (Newborn, Infant, Toddler), by Distribution Channel ( Hypermarket & Supermarket, Pharmacy & Drugstore, Online Distribution Channel, Specialty Store, Other): Global Opportunity Analysis and Industry Forecast, 2021-2031”. According to the report, the global plant-based baby care products industry generated $24.5 billion in 2021 and is expected to be generated $80.2 billion by 2031, witnessing a CAGR of 12.9% from 2022 to 2031.
Main determinants of growth
The growth of the global infant population, the increase in the vegan population, rising purchasing power, the increase in baby health awareness and the rising penetration of online shopping are driving the growth of the global herbal baby care products market. However, the lack of consumer awareness of baby care products, especially plant-based products, and lack of storage and transportation facilities limit the market growth. In addition, increasing awareness of the negative effects of chemical products on babies, rising demand for organic and natural baby products, and growth in social media marketing offer new opportunities in the years to come.
- The outbreak of the Covid-19 pandemic had a negative impact on the global plant-based baby care products market as strict lockdown restrictions led to the closure of manufacturing facilities and disruptions in the supply chain.
- demand and sales from Plant-based baby care products have been hampered by the temporary closure of supermarkets and specialty stores. However, selling through online channels could meet the huge market demand for herbal baby care products during the pandemic.
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That Food and Beverage segment to maintain its leadership status throughout the forecast period
Based on product type, the food and beverage segment had the highest market share in 2021, accounting for more than half of the global herbal baby care products market and is estimated to maintain its leading position during the forecast period. An increasing number of working mothers and a rapid switch to ready meals are increasing the demand for natural and plant-based baby food. However, the hair care segment is projected to register the highest CAGR of 15.0% from 2022 to 2031. For those with sensitive skin or those allergic to certain chemicals, there is a special type of baby shampoo called baby hair shampoo. Baby conditioner can be used to moisturize a baby’s delicate skin and soften the skin of babies whose scalp is dry or flaky.
That Toddler segment to maintain its leadership status throughout the forecast period
By age, the toddler segment had the highest market share in 2021, accounting for almost half of the global plant-based baby care products market and is estimated to maintain its leading position during the forecast period. Toddlers are more adaptable to using shampoos, soaps and other types of personal care products, so this is likely to drive demand for baby personal care products. However, the neonatal segment is projected to show the highest CAGR of 14.4% from 2022 to 2031. Parents are looking for options that are gentle on their baby’s skin. This is expected to open up new opportunities for manufacturers of herbal baby care products. In addition, companies are investing in R&D for the development of baby care products, including skin care, hair care, and foods and beverages for infants and preborn babies.
The Hypermarkets/Supermarkets segment is projected to maintain its leading position over the forecast period
Based on distribution channel, Hypermarkets/Supermarkets segment accounted for the largest share and contributed about one-third of the global plant-based baby care products market in 2021 and is expected to maintain its leading position during the forecast period. This is thanks to the availability of a wide range of consumer goods and food and beverages, including baby care products, under one roof, ample parking and convenient operating hours. However, the specialty stores segment is expected to show the largest CAGR of 14.5% from 2022 to 2031. Specialty stores provide consumers with high quality of service and detailed product specifications and expert advice on baby care products, which boosts sales of these products.
North America to maintain its dominance until 2031
Based on region, North America held the highest market share in terms of revenue in 2021, accounting for more than one-third of the global plant-based baby care products market and is expected to dominate the market during the forecast period owing to the rising demand for plant-based baby care products. based baby care products due to the greater sensitivity of infants to other chemical based baby care products. However, the Asia Pacific The region is expected to experience the fastest CAGR of 14.6% from 2022 to 2031. This region is witnessing a significant increase in population as well as literacy rate, which is expected to play an important role in the growing public awareness of pediatric healthcare, which is likely to boost the market during the forecast period.
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Leading Market Players:-
- green people
- Gaia skin of course
- HiPP GmbH & Co.
- Sales KG
- Biotropic cosmetics
- Krauter Healthcare Ltd
- baby mantra
- Himalayan herbs
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