NEWARK, Sept. 19, 2022 (GLOBE NEWSWIRE) — According to the report published by The Brainy Insights, the global potato protein market is expected to grow from US$73.78 billion in 2021 to US$115.44 billion in 2030, at a CAGR of 5.10% over the forecast period 2022-2030.
The increasing importance of clean labels, improved digestibility, avoidance of allergens and improved compatibility with vegan and vegetarian lifestyles are major reasons that have led to an increased demand for plant-based protein. The high acceptance of vegetable protein increases the need for potato protein. In addition, potato protein achieves high penetration in the manufacture of a wide range of natural products. The market value is expected to increase in the coming years, with North America and Europe leading the way. The demand for conventional potato protein regionally overshadows the organic version.
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To improve their market positions in the global Potato Protein Market, the major players are now focusing on executing strategies such as product innovation, mergers and acquisitions, recent developments, joint ventures, collaborations, and partnerships.
In February 2022, KMC stated that they had developed textured potato protein to be used as an ingredient in meat options. The organization claims the product is the first of its kind in the world and is part of its invention program, which was developed with the goal of creating plant-based ingredients to replace conventional substances and products of animal origin. The company intends to manufacture it on a large scale, with a production run of 300 tons planned for 2022.
Report coverage and details:
|Market size in 2021||$73.78 billion|
|Market size in 2031||$115.44 billion|
|Number of pages in the report||230|
|Covered Segments||Application, Type, Regions|
|driver||Growing demand for non-dairy protein supplements|
|occasions||Sweet potatoes and their health benefits bring new possibilities|
|inhibits||High cost of plant proteins|
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Market Growth & Trends
A substantial increase in the food and beverage industry along with the increasing health awareness of the people is a key element for favorable market growth. With changing consumer choice towards vegan dietary habits, there is an increasing need for potato protein as an acceptable form of plant-based protein. Similarly, increasing customer understanding of proper animal health is driving the development of the market. Isolated potato protein is considered an animal feed to promote muscle growth and improve digestion in livestock and other livestock. Additionally, the widespread adoption of potato protein in sports drinks and weight loss supplements is also contributing to the growth of the market. In addition, the introduction of an innovative extraction process to isolate proteins that involves a loss of function is expected to propel the market toward expansion. The expansion of the plant-based protein space is being significantly fueled by the recent emergence of “semi-vegetarian” customers, and the rising numbers of vegetarians and vegans in response to a variety of environmental, moral and health concerns.
• In 2021, the food segment dominated the market with the largest market share of 26% and a market turnover of 19.18 billion.
The application segment is divided into meat, dietary supplements, bakery & confectionery, animal feed and others. In 2021, the Others segment dominated the market with the largest market share of 26% and a market revenue of 19.18 billion. The “Other” segment includes groceries. The demand for food is increasing as the world population increases. It is predicted that increased population growth will drive animal sources to conserve proteins. Regardless, it can be changed by allowing a more significant part to be plant-based.
• In 2021, the segment of isolates dominated the market with the largest market share of 36% and a market turnover of 26.56 billion.
The type segment is divided into concentrate, hydrolyzate and isolate. In 2021, the isolate segment dominated the market with the largest market share of 26% and a market revenue of 26.56 billion. Potato protein isolates are refined and contain extreme protein components, giving them a more useful healthy portfolio. Potato protein isolates are primarily produced as food grade ingredients and are favored by most critical participants in the food processing space.
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Regional segmental analysis of the potato protein market
• North America (USA, Canada, Mexico)
• Europe (Germany, France, Great Britain, Italy, Spain, rest of Europe)
• Asia Pacific (China, Japan, India, rest of APAC)
• South America (Brazil and rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)
Among all regions, Europe region has emerged as the largest market for the global potato protein market with a market share of around 34.5% and 25.45 billion of the market revenue in 2021. The increasing product demand for dietary supplements and meat substitutes is expected to drive the regional market. Important regional companies are also declared in order to contribute to market development. These players focus on product expansion to meet growing product demand from food & beverage and feed sectors, which also drives market development.
The major players in the Global Potato Protein Market are:
• Roquette Freres SA
• PPZ SA Niechlow
• PEPEES SA
• Meelunie BV
• Lyckeby Strength AB
• KMC Potato Melting Center AMBA
• Kerry Group
• Kemin Industries, Inc
• Emsland Group
• Duynie Group
• Bioriginal Food and Science Corp.
• Avebe UA
• AKV Langholt AmbA
• AGRANA Beteiligungs-AG
This study forecasts sales at global, regional and country level from 2019 to 2030. The Brainy Insights has segmented the global Potato Protein market based on the segments mentioned below:
Global Potato Protein Market by Application:
• Bakery pastry shop
• Animal feed
Global Potato Protein Market, by Type:
About the report:
The global Potato Protein market is analyzed by value (USD billion). All segments have been analyzed on a global, regional and country basis. The study includes the analysis of more than 30 countries for each part. The report provides an in-depth analysis of the driving factors, opportunities, restraints, and challenges to gain a critical insight into the market. The study includes Porter’s five forces model, attractiveness analyses, commodity analyses, supply and demand analyses, competitive position grid analyses, sales and marketing channel analyses
About the Brainy Insights:
The Brainy Insights is a market research company that aims to provide companies with actionable insights through data analysis to improve their business acumen. We have a robust forecasting and estimation model to achieve clients’ goals in terms of high quality results within a short period of time. We offer both customized (custom) and syndicated reports. Our repository of syndicate reports is diverse across all categories and subcategories across all domains. Our bespoke solutions are tailored to the needs of customers, whether they are expanding or planning to launch a new product on the global market.
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