German e-commerce leader Novomind conquers Asian and African markets

The global e-commerce industry is expected to reach between $5.5 trillion in 2022 and over $7 trillion by 2025. With so much room for growth, e-business companies must keep up with the rapid development of technological solutions that can improve e-commerce. Customer shopping experience: from chatbots that can help shoppers, artificial intelligence (AI) to help online stores learn more about customers, augmented reality to improve product experiences, and more.

novomind AG is one of the fastest growing software companies in 2022 specializing in e-commerce and customer service solutions for B2B and B2C customers worldwide. Artificial intelligence is one of the essential cores of novomind, which currently offers a broad portfolio of solutions and services to over 250 customers from different industries: artificial intelligence, automated shop systems, product information management (PIM), omnichannel commerce, customer service software, marketplace connections, chatbots, that can support customer inquiries, and more.

novomind successfully closed the 2021 financial year with promising results and achieved sales of €49.3 million, an increase of 7% compared to 2020 (€46.1 million). The company’s subsidiaries, including novomind MEA (Middle East and Africa) and novomind Egypt, have played a key role in the significant growth over time.

Other notable achievements of novomind include the acquisition of 35 new customers from various industries, including menswear house Carl Gross, Europe’s largest motorcycle apparel and technology company Detlev Louis, construction company Viebrockhaus and a 10-year partnership with Hagebau, Germany’s largest DYO store.

Some well-known customers of novomind are Volkswagen in the field of digital customer service as well as Müller and C&A in the field of digital sales.

“Our customers and partners can rest assured that the highest possible protection of all data always has top priority.” said Stefan Grieben, CEO of novomind AG.

Grieben is a computer scientist with 20 years of experience at novomind. He has worked in various areas – from software development to sales and business unit management. He became the company’s CEO in early January after 20 years with the company led by its founder: Peter Samuelsen, who is now the majority shareholder and advisor.

novomind sees more growth in 2022 and broader market expansion

Spurred on by the positive results for the financial year, novomind is planning further growth for the remainder of 2022. Grieben said that the company sees continued optimism through the end of 2021 and would like to maintain this momentum to further consolidate its market position.

novomind has so far successfully expanded its reach to the Middle East, Asia and Africa. But Grieben says he has a “strong demand for digital sales opportunities, for example via WhatsApp, Line or other messengers in countries such as Singapore, Thailand, Malaysia and Indonesia.”

Grieben added that two other challenges are setting up call centers in South Africa and encouraging Germans to use chatbots and shopping aids. In Dubai, for example, the affinity for virtual advice is higher, even in hospitals you can book appointments via WhatsApp. We’re not mentally ready for that in Germany.”

In addition to investing in product development, novomind is looking for the most talented people for the board. In Germany it has opened branches in Rostock, Weimar and now Lübeck. These locations are close to universities and colleges and could therefore offer qualified IT graduates entry into “the industry of the future”.

At this rate, Samuelsen believes the company has the potential to grow at double-digit rates each year, with 50% of sales coming from abroad. In addition to the sales growth, the company’s workforce – which currently totals over 450 employees – is expected to grow by 50 more employees, according to Grieben.

The global e-commerce industry is expected to reach between $5.5 trillion in 2022 and over $7 trillion by 2025. With so much room for growth, e-business companies must keep up with the rapid development of technological solutions that can improve e-commerce. Customer shopping experience: from chatbots that can help shoppers, artificial intelligence (AI) to help online stores learn more about customers, augmented reality to improve product experiences, and more.

novomind AG is one of the fastest growing software companies in 2022 specializing in e-commerce and customer service solutions for B2B and B2C customers worldwide. Artificial intelligence is one of the essential cores of novomind, which currently offers a broad portfolio of solutions and services to over 250 customers from different industries: artificial intelligence, automated shop systems, product information management (PIM), omnichannel commerce, customer service software, marketplace connections, chatbots, that can support customer inquiries, and more.

novomind successfully closed the 2021 financial year with promising results and achieved sales of €49.3 million, an increase of 7% compared to 2020 (€46.1 million). The company’s subsidiaries, including novomind MEA (Middle East and Africa) and novomind Egypt, have played a key role in the significant growth over time.

Other notable achievements of novomind include the acquisition of 35 new customers from various industries, including menswear house Carl Gross, Europe’s largest motorcycle apparel and technology company Detlev Louis, construction company Viebrockhaus and a 10-year partnership with Hagebau, Germany’s largest DYO store.

Some well-known customers of novomind are Volkswagen in the field of digital customer service as well as Müller and C&A in the field of digital sales.

“Our customers and partners can rest assured that the highest possible protection of all data always has top priority.” said Stefan Grieben, CEO of novomind AG.

Grieben is a computer scientist with 20 years of experience at novomind. He has worked in various areas – from software development to sales and business unit management. He became the company’s CEO in early January after 20 years with the company led by its founder: Peter Samuelsen, who is now the majority shareholder and advisor.

novomind sees more growth in 2022 and broader market expansion

Spurred on by the positive results for the financial year, novomind is planning further growth for the remainder of 2022. Grieben said that the company sees continued optimism through the end of 2021 and would like to maintain this momentum to further consolidate its market position.

novomind has so far successfully expanded its reach to the Middle East, Asia and Africa. But Grieben says he has a “strong demand for digital sales opportunities, for example via WhatsApp, Line or other messengers in countries such as Singapore, Thailand, Malaysia and Indonesia.”

Grieben added that two other challenges are setting up call centers in South Africa and encouraging Germans to use chatbots and shopping aids. In Dubai, for example, the affinity for virtual advice is higher, even in hospitals you can book appointments via WhatsApp. We’re not mentally ready for that in Germany.”

In addition to investing in product development, novomind is looking for the most talented people for the board. In Germany it has opened branches in Rostock, Weimar and now Lübeck. These locations are close to universities and colleges and could therefore offer qualified IT graduates entry into “the industry of the future”.

At this rate, Samuelsen believes the company has the potential to grow at double-digit rates each year, with 50% of sales coming from abroad. In addition to the sales growth, the company’s workforce – which currently totals over 450 employees – is expected to grow by 50 more employees, according to Grieben.

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